In 2016 Dianna Rae Jewelry was awarded INSTORE Magazine’s distinction as one of America’s Coolest Stores. Now, two year’s later Dianna Rae is featured again! INSTORE Magazine asked Dianna a series of questions about the day-to-day of running a jewelry store and what she loves most about it.
INSTORE is the most widely read and preferred magazine in the jewelry industry today, delivering world-class content to jewelers and industry influencers. America’s Coolest Stores are chosen based on an evaluation of each store’s back story, interior, exterior, marketing, online presence, and most importantly — individuality.