In 2016 Dianna Rae Jewelry was awarded INSTORE Magazine’s distinction as one of America’s Coolest Stores. Now, two year’s later Dianna Rae is featured again! INSTORE Magazine asked Dianna a series of questions about the day-to-day of running a jewelry store and what she loves most about it.

Read Dianna Rae’s feature in INSTORE Magazine.

Read the article that named Dianna Rae Jewelry one of America’s Coolest Stores.

INSTORE is the most widely read and preferred magazine in the jewelry industry today, delivering world-class content to jewelers and industry influencers. America’s Coolest Stores are chosen based on an evaluation of each store’s back story, interior, exterior, marketing, online presence, and most importantly — individuality.