Infused with a spirit of creativity and fun, The Dianna Rae Experience maintains a high level of design incorporating inspiration boards, hand sketches, computer-aided design areas and 3D printing. Every possible part of the showroom was custom designed. A window also allows guests to see into the workshop and manufacturing technology area. We call it “Jewelry Theater”.
In 2016 Dianna Rae Jewelry was awarded INSTORE Magazine’s distinction as one of America’s Coolest Stores. Now, two year’s later Dianna Rae is featured again! INSTORE Magazine asked Dianna a series of questions about the day-to-day of running a jewelry store and what she loves most about it.
INSTORE is the most widely read and preferred magazine in the jewelry industry today, delivering world-class content to jewelers and industry influencers. America’s Coolest Stores are chosen based on an evaluation of each store’s back story, interior, exterior, marketing, online presence, and most importantly — individuality.